Saturday, September 20, 2014

Appropriation of art by the Master Machine

So many variations on how the Master Machine appropriates, dilutes, and controls what is alien to it. For art, some of the mechanisms are mediated by the benign face of NGO's and grants, others are ground up in the maw of naked capitalism, like the gallery-to-investor system for the visual arts (and make no mistake, galleries, if they are to be successful, are there to serve investors and commodification of art, not the artist)--but the end is the same. Even when the message is subversive, in the institutional setting of a museum or high end gallery, it's digested and reconfigured in its AESTHETIC robes, teeth pulled and declawed.
"But how will we make a living?" the captive artist cries, like any cubical wage slave. So we sell our children to serve the Master Machine, and call it freedom.

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