Thursday, July 26, 2007

Ron Silliman on Lindsay Waters/ book reviews

Ron Silliman on Lindsay Waters (executive editor at Harvard University Press and board of the National Book Critics Circle (NBCC).

Go to Silliman's blog for the whole piece (click post Title above), but two quotes for a taste. The first, because any shot at Hilton Kramer is worth spreading, the second because it's such a damn good point, vis a vis the wrong headed bottom line excision of newspaper book reviews.

"As one might anticipate from somebody in his position, his argument is reasoned, well-crafted, a pleasure to read. Waters makes a defense for criticism as such without sinking to the reactionary “gate keeper” mythology that a Hilton Kramer might use – that argument is simply that the masses won’t know what to think without being told how do so by the enlightened few, so that critics are all that protect us from such barbarians as Jack Kerouac or Ron Silliman."

And here's the second. Yet one illustration of how blind the utilitarian bottom liners are to the Obvious:
"The great irony, as I see it, is that publishers – it’s seldom the editors – who slash their review sections are being penny wise & pound foolish at a moment in history when that constitutes suicidal behavior. Their rationale is that the review sections no longer are profitable per se because fewer ads are bringing in revenue. That in turn has a lot to do with consolidation among the major trade publishers and the decline of independent booksellers. But immediate ad revenue is only one facet of the contribution a review section makes to a daily paper – driving sustainable readership is even more important.

Regardless of how good or bad a particular review section might be – and some of them, like that of the San Francisco Chronicle, are almost shockingly bad – reviews are a phenomenon directed at a particular fraction of the newspaper audience: serious readers. Driving off that portion of your audience that is most committed to writing in print format would seem to be openly self-destructive behavior. If newspapers actually think that they can generate loyalty and circulation amongst, say, the fans of Lindsay Lohan by focusing more attention on celebrity DUIs than they can get by actually reaching out to readers who already have a commitment to print formats, well, do I even have to finish this sentence? It’s like trying to lose weight by cutting open an artery – it sorta works, but the collateral damage is severe. What this trend really shows is that publishers don’t understand their product or their audience.

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