I was asked to do an on-line 'interview" (a series of rather broad questions... more of an "inter-type," HERE. These exercises, besides appealing to one's narcissistic side, can be useful; they do invite the type-ee to reflection (in this case, on why I spend so much time on the Barking Dog, which garners me neither fame nor fortune... not that I've ever gone out of my way to earn either.
There is apparently a vote/popularity/promotional aspect to this, which might or might not interest visiting bloggers. I have no idea how one gets invited to do one of these.
A second look at this site--while it doesn't scam you for money, sets up your interview with links to cheesy wannabe writers ads--using the post for promoting stuff I would never choose to associate with.
I suggested they should make an effort to match the promos to the individual... why not independent small publishers, for instance...