Mastering the Free Floating Signifiars... Obama's surprising failure

Surprising, given his rhetorical skills.

From Larval Subjects

Discontent with Obama’s handling of the oil spill revolves not so much with how he’s dealing with the spill itself– though there’s plenty to be discontent with there as well –but with his failure to seize this opportunity...
The BP oil disaster is not simply an ecological and economic catastrophe, but is a symptom or a symbol of all the failures of neoliberal ideology. And this is precisely what has been largely missing in Obama’s handling of the issue. What we need right now is not someone who seeks bipartisan legislation, nor someone who works quietly and competently behind the scenes. No, what we need right now is a Lacanian master.

Perhaps the best way to understand Lacan’s discourse of the master is in terms of the moment of kairos in rhetoric. In Greek, kairos means the “right or opportune moment.” The rhetor is the person who is adept at taking advantage of the opportune moment to generate action that leads in the right direction. ...

It is precisely something like this that is the case with the BP oil catastrophe. The oil catastrophe echoes and resonates not only with past oil catastrophes, but with the financial collapse, the West Virginia mining disaster, the exploitation of American tax payer dollars by contractors in Iraq and Afghanistan, the exploitation of American citizens by insurance companies, and on and on. If there were ever a moment to quilt together our economic woes, the impending environmental apocalypse, and rampant corruption among the corporations and government as a result of neoliberal ideology, this is that moment. Obama needs to step up to the plate and take advantage of this moment, performing a Kennedyesque moment not unlike that of persuading the American people to go to the moon.

The point isn’t that Obama will necessarily be successful in all that he asks for, but that asking for it plays an important function in structuring the dialogue and changing popular consensus as to what the function of government is and whether or not corporations truly are the best at running things. Now is the time to ask for big things...

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